New York City is seeing record office vacancies in 2023.
With more supply and less demand than ever, it can be tricky for commercial real estate owners to find great tenants for their empty units. In situations like these, your ability to fill vacancies comes down to property marketing and advertising.
Today, we're going to give you some creative real estate marketing ideas so you can fill your units and keep your profits stable. It's easy to be overwhelmed when your marketing efforts aren't working. Keep reading and you'll see how a little creativity can go a long way.
Video Marketing Matters
Video marketing is one of the most effective ways to market businesses in general. When it comes to marketing commercial real estate, video can effectively showcase a property and stimulate leads with effective visuals.
In this day and age, having a video walkthrough of a property is essential in finding tenants quickly. It gives them a better idea of what the property looks like and whether it fits their needs. It does all of this without them having to see it in person.
SEO-Optimized Website and Listings
Search engine optimization on your website and property listings will help attract potential renters. Even commercial renters use search engines to find potential office space. You need to be able to appeal to their search terms.
SEO is a long-term solution to your commercial property woes. Gradually, as you establish yourself at the top of the city's listings, your open units will be the first thing potential tenants see when they look for office space.
Email marketing allows you to personalize your marketing message to acquire more legitimate leads. However, most commercial property marketing efforts fail because they're unable to stand out from spam emails.
The best thing to do is place a high value on content. Give your readers a reason to be interested in your commercial space and write strong CTAs to entice them to your listings. When done right, there aren't many types of marketing that outshine email marketing.
Using a Property Manager
When you're struggling to advertise your commercial rentals, it can be helpful to seek third-party help. Not only will a property manager market your properties, but they'll screen tenants, collect rent, and perform maintenance. This takes so much off of your plate.
Our experience in commercial property management has given us insight into marketing practices that yield results. In a competitive market like New York City, experience and expertise means everything. We use proven marketing techniques to ensure your units don't stay vacant for long.
Perfect Your Property Marketing and Advertising Strategy
Now that you know how to approach property marketing and advertising, it's time to get started. The more work and creativity you put into advertising, the faster you'll fill your commercial vacancies. With a little help from PMI New York City, you'll never have to worry about vacant units again.
PMI is one of the nation's leaders in commercial and residential property management. To learn more about how we can help you market and care for your commercial properties, contact us ASAP.